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Visual Communication’s Role in Shaping Social Norms: Past Influence and Current Situations
- Visual communication has played a significant role in challenging societal norms throughout history, advocating for social change and influencing attitudes, beliefs, and behaviors.
- Sara Qarizada's literature review on graphic design and social change explores design activism and the impact of graphic design on societal transformation.
- Graphic design has been successful in influencing opinions and altering social norms through its engaging aesthetics and the convergence of aesthetics and politics in design activism.
- Design activism empowers individuals to challenge social issues, employing innovative solutions and offering decision-making authority to the audience through functional designs.
- Research plays a crucial role in combating misinformation in graphic design interventions for societal change, emphasizing the importance of bridging the Awareness-to-Action Gap.
- Misinformation and disinformation spread through visual communication on social media platforms present challenges in discerning intent and reliability of information sources.
- Social media's role in propagating propaganda has blurred the lines of reliable information sources, impacting the effectiveness of visual communication in challenging social norms.
- Young people, particularly Gen Z, utilize social media platforms for activism, leveraging digital mediums to amplify their voices and advocate for social change.
- The integrity of messages in visual communication relies on the communicator, and critically evaluating information is crucial in the digital age of widespread social media access.
- The articles and research referenced underline the evolution of visual communication's role in shaping social norms, from historical influences to contemporary challenges and opportunities.
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