<ul><li>Danilo Akan's work on the visual identity of Auris Engenharia showcases a modern and serious brand for the engineering firm, avoiding industry clichés.</li><li>The challenge was to visually represent the technical expertise of Auris Engenharia without falling into typical industrial visual clichés.</li><li>The name 'Auris' meaning 'ear' symbolizes attentive listening to technical signals, influencing the minimalist ear symbol and typography choices.</li><li>The brand's cohesive visual identity includes custom typography, strategic color palette, and consistent application across various mediums, reflecting professionalism and expertise.</li></ul>

Visual Identity: Auris Engenharia's Modern Brand

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