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Visual SEO: Optimising Images for Better Search Engine Visibility
- Optimising your visuals correctly is critical to boosting conversions and rankings. Visual search starts with a photo while image search begin with text-based query.
- Various brands have already included visual search engines and image-searching features in their platforms. Optimising this form of search now will help you get ahead of the competition.
- Uploading high-resolution images to a website can slow it down, so check the sizes & appropriate file formats like JPEGs for photos and PNG for images with transparent backgrounds.
- Make sure you offer numerous shots for products and carry out keyword research to deliver a better description of your image.
- Including alt text while uploading images is critical for audiences using screen readers and helps search engines gather context about the image to rank the photo correctly.
- Use captions to describe the photo and details about the product to boost image ranking and improve customer engagement.
- Using Google Cloud's Vision AI tool is a great way to check whether search engines can recognize your visuals. Test your images for recognisability and make adjustments accordingly.
- Optimizing your images for visual search gives you a unique opportunity to encourage interested customers to learn about your brand and products, improve customer engagement, and boost conversions.
- Optimised images drive more traffic, improve user experience, and boost your overall SEO. Create unique images, use descriptive file names, and make sure images are mobile-friendly.
- Track your metrics like a hawk to know if your image SEO is working. Monitor image search traffic, overall page performance, and user engagement.
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