<ul><li>Paris Saint-Germain becomes the first top-tier football club to add Bitcoin to its financial reserves by converting part of its cash holdings into BTC last year.</li><li>The move signifies a shift towards owning crypto as an asset rather than issuing fan tokens or NFTs.</li><li>PSG aims to stay connected with its 550 million global fans, especially the younger demographic, by incorporating Bitcoin into its financial strategy.</li><li>PSG Labs, the special unit of the club, plans to support early-stage crypto startups and leverage its large fan base and strong sponsor relationships.</li></ul>

Vive Le Bitcoin! French Football Giant Embraces Crypto As Treasury Reserve

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