<ul data-eligibleForWebStory="true"><li>Vodafone Idea (Vi) has been quietly transforming from a traditional telecom operator into a full-stack digital powerhouse, expanding into OTT, gaming, cloud services, and enterprise technology.</li><li>Vi's revamped Vi Movies & TV app now serves as a full-scale OTT aggregator, offering access to major OTT platforms and TV channels, aiming to increase ARPU and user engagement.</li><li>The company is venturing into gaming and eSports to capture Gen-Z and millennial audiences, while also launching Vi Ads, a self-serve advertising platform, to monetize its user base.</li><li>Vi's deep investment in edge cloud, IoT-enabled locations, and AI tools positions it as a significant player in infrastructure and services for enterprises and developers, alongside providing digital solutions for SMBs.</li></ul>

Vodafone Idea Is Quietly Building a Full-Stack Digital Empire and It’s Starting to Look Serious

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