<ul data-eligibleForWebStory="false"><li>Vodafone Idea (Vi) is addressing the 28-day recharge cycle issue faced by prepaid mobile users in India by offering 2 extra days of validity on Rs 199 and above voice packs for 2G users.</li><li>Users typically have to recharge every 28 days, leading to additional recharges or service disruptions due to the discrepancy with the actual calendar month of 30 or 31 days.</li><li>The offer aims to cater to low-income users and those in rural areas who rely on basic voice services, helping Vi retain users, decrease inactive SIMs, and build trust in segments often overlooked.</li><li>The initiative, although not revolutionary, stands out in a competitive telecom market, emphasizing the importance of addressing fundamental user needs for simplicity and affordability.</li></ul>

Vodafone Idea Is Quietly Fixing a Problem That Affects Millions Every Month

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