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Volkswagen reevaluates ‘direct to customer’ approach

  • Volkswagen Group is reevaluating its direct-to-customer approach.
  • The direct-to-customer approach remains the long-term goal, but changes may be needed in the short- to mid-term.
  • A joint review with wholesale and retail organizations will determine if an indirect sales model for BEVs is better.
  • Results of the review are expected to be released by Q1 2025.

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