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VW changed its culture and embraced Rivian's 'startup DNA' in its partnership with the Tesla rival, software chief says

  • Volkswagen has partnered with Rivian to address its software challenges in electric vehicles, sealing a $5 billion deal in 2024.
  • Rivian's chief software officer praised Volkswagen for embracing a more agile and innovative culture, incorporating Rivian's 'startup DNA' into the partnership.
  • The partnership will integrate Rivian's software and electrical architecture into a range of Volkswagen vehicles, including an electric car priced at $22,500.
  • Legacy automakers like Volkswagen face the challenge of developing advanced vehicle software to compete with Tesla and others, with Bensaid emphasizing the need for a cultural shift and talent acquisition in the industry.

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