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Wait a minute. Has Elon Musk really turned Twitter around, after all?
- Elon Musk purchased Twitter for $44 billion in 2022, resulting in a loss of advertisers and a decline in the company's value.
- Initial concerns arose after Musk's actions led to the departure of advertisers and users, impacting Twitter's financial standing.
- Investors have recently valued Twitter/X at $44 billion, suggesting a potential turnaround under Musk's leadership.
- The ongoing debate questions whether Musk has successfully revived Twitter and the impact of political affiliations on the platform.
- While some high-profile individuals have left Twitter, its cultural and political significance remains strong compared to rival platforms.
- Reports indicate a possible return of advertisers to Twitter, possibly due to changing political dynamics and legal considerations.
- However, the absence of noticeable major brand advertisements on Twitter raises questions about the depth of this return.
- Financial assessments show an 'adjusted' EBITDA of $1.2 billion for Twitter in 2024, indicating some recovery from previous setbacks.
- Despite promising financial figures, the meaning and accuracy of the reported EBITDA remain unclear, raising concerns about Twitter's actual performance.
- Twitter's ownership of a $6 billion stake in xAI, an AI company linked to Musk, has generated investor excitement and contributed to positive perceptions of Twitter's value.
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