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Walmart Bets On AI Assistant Sparky To Ignite Sales

  • Walmart introduces AI shopping assistant called Sparky on its app to help customers search for items, synthesize reviews, and make informed choices.
  • Sparky offers instant and comprehensive answers to product questions, provides recommendations, and will soon enable customers to customize their experience by reordering essentials and booking services.
  • The AI assistant, Sparky, is designed to be multi-modal, capable of understanding text, images, audio, and video to cater to customers' shopping needs seamlessly.
  • Walmart's move aligns with the trend of retailers leveraging AI innovation to adapt to changing consumer spending habits and boost sales in a slower-growth environment.

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