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Walmart Logo Design: Evolution and Branding Lessons

  • Walmart's Logo evolution reflects its journey from a small-town retailer to a global powerhouse.
  • Walmart's logo has undergone multiple changes, each building upon the last while still maintaining brand recognition and moving forward.
  • Simple logos are easier to remember and more versatile across different media.
  • Choose colours wisely. They're doing more heavy lifting than you realize. Blue represents trust and reliability, while yellow signifies optimism and affordability.
  • Your logo should evolve with your brand. As your story changes, make sure your logo keeps up.
  • Create a logo that will still look good ten years from now. Don't chase trends.
  • Walmart's current logo has been around since 2008.
  • Your logo should be a mini-billboard for your brand's journey that helps you create a simple yet meaningful timeless logo.
  • The logo is often the first thing people see when encountering your brand.
  • Simplicity, versatility, colour psychology, tell your story, & think long-term are some major lessons from Walmart's logo design journey.

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