<ul><li>A forthcoming report suggests a growing shift in consumer behavior where shoppers increasingly frequent both retail behemoths, Walmart and Amazon.</li><li>Nearly one in four U.S. adult consumers now holds monthly subscriptions to both retailers, with millennials being the most likely to subscribe to both.</li><li>The report shows that consumers strategically utilize Amazon for nonessential items and Walmart for groceries, leveraging the strengths of each retailer.</li><li>Budget-conscious consumers, especially those living paycheck to paycheck, are more likely to subscribe to Walmart than to Amazon Prime.</li></ul>

Walmart or Amazon? Millennials Will Take Both, Please

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