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Want real visibility? Stop sending us your press release on a Tuesday!
- Sending press releases on a Tuesday may not result in the best visibility for your brand and it may actually get lost in the flood, as that day is already crowded.
- To increase your chance of being featured, consider sending your press release on less competitive days like Wednesdays or Thursdays when there are fewer stories competing for editors'attention.
- Alternatively, send your press release on Friday if you are targeting a Tuesday publication, because it gives the publication time to give it proper consideration and makes space in the editorial calendar.
- An embargoed news item provides the publication with the opportunity to carefully review the information, making it more likely for your story to stand out and make a strong impact.
- Make sure that your press release is interesting and informative, with a sharp, one or two-line summary that clearly states what your release is about and grabs the editor's attention.
- To make your press release stand out as a genuine piece, avoid overly polished "PR speak" and aim instead for a straightforward, authentic tone that resonates with editors and readers alike.
- Including personalized quotes from founders, CEOs or key stakeholders adds authenticity and depth to your release and saves editors from searching for additional context or voice.
- Consider offering a media exclusive to increase the likelihood of a thoughtful and prominent feature, particularly for major announcements like a funding round, product launch, or significant partnership.
- Don't forget to include photos and add them directly in your email or provide a download link, so editors can easily access high-quality images.
- Ultimately, it's a good idea to move away from the crowded Tuesday routine, and to consider sending your press release at a time which provides fewer competing stories and more opportunity for impactful coverage.
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