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Image Credit: UX Design

Want to have a strategic design voice at work? Talk about desirability

  • Desirability is a crucial factor in user experience and design, going beyond just visual appeal.
  • Design leaders stress the importance of desirability as a metric, emphasizing that designers should take responsibility for it.
  • Desirability focuses on whether the right problems are being identified and solved for users, making it a key aspect of strategic design.

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