Warby Parker shares surged 15.6% after announcing a smart glasses partnership with Google at the I/O developer conference.
Google has committed up to $150 million, with $75 million already invested in product development costs for the smart glasses.
Warby Parker plans to launch stylish smart glasses with Google, built on Android XR with the Gemini AI assistant, set to release after 2025.
This partnership will compete with Meta's collaboration with EssilorLuxottica and marks Alphabet's return to the glasses market after its Google Glass in 2013.