<ul><li>Warner Bros. Discovery announced that its streaming service, currently named Max, will revert to its previous name, HBO Max, starting this summer.</li><li>The rebranding decision comes after Warner Bros. Discovery first launched HBO Max in 2020 under AT&T ownership, aiming to offer a wide range of content including reality TV, documentaries, kids programming, movies, and HBO titles.</li><li>Following the merger of Discovery Communications and WarnerMedia and the divestment from AT&T in 2022, the service was renamed to Max in 2023 to incorporate content from Discovery+. However, Warner Bros. Discovery has now decided to go back to the HBO Max branding.</li><li>Critics have commented on the various naming conventions used by both HBO and Apple, with MacDailyNews highlighting confusion surrounding the branding efforts of HBO and Apple products.</li></ul>

Warner Bros. Discovery goes back to ‘HBO Max’ naming

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