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Was your 2024 Spotify Wrapped disappointing? A former engineer explains why it felt like a flop this year

  • Spotify users expressed disappointment with this year's Wrapped, the year-end round-up.
  • A former Spotify engineer explained that Wrapped lacked context and community connection.
  • Despite negative reactions, this year's Wrapped had the highest user engagement for Spotify.
  • Spotify aimed to incorporate AI features but may have overlooked the humanistic elements users enjoy.

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