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Waste not, want not! Why we’ve invested in upcycling superfood start-up, Blue Stripes
- US-based start-up Blue Stripes upcycles 70% of cacao fruit waste into tasty superfood products, such as trail mix, granola, chocolate bars and cacao water.
- The company has more than 20 SKUs and is the first to market in upcycling cacao fruit. The fruit and shell both contain nutrients, including vitamins, antioxidants and minerals.
- Blue Stripes tackles an area of food waste (chocolate production) that has been poorly addressed industry-wide but is a significant problem, as an estimated $1tn worth of food waste occurs worldwide each year.
- The company has made a large impact on the environment in the past 18 months and created extra value for farmers.
- Blue Stripes is sold only in the US; it launched into Whole Foods Market and can be found in Fresh Market and Sprouts.
- Co-founder and CEO, Oded Brenner, built the largest chain of chocolate stores worldwide and has vast chocolate industry experience.
- Blue Stripes series B round was led by Zintinus and highly seasoned entrepreneur and investor, David Brown, and included Praesidium, Hamilton Lane and The Hershey Company.
- Blue Stripes' team includes experienced and seasoned members of the food and beverage industry, as well as a top-notch shareholder base.
- The company targets consumers looking for healthy, delicious, and upcycled products with fewer, more familiar ingredients.
- Blue Stripes has a large environmental impact and creates value for farmers; the company is also the first to tackle cacao fruit upcycling with a range of superfood products.
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