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Watch: Chris Bailey on Branding and the Power of Relationships in Design

  • Chris Bailey, founder and president of Bailey Brand Consulting, delivered the last lecture in the Vignelli Center for Design Studies’ 2024/2025 Design Conversation Series at RIT.
  • Bailey shared insights into his journey as a branding expert and entrepreneur, highlighting the role of relationships and problem-solving in his career.
  • He discussed his experiences working with global brands, the challenges of staying relevant in a changing market, and lessons learned from successes and setbacks.
  • The lecture series at RIT is supported by the generosity of RIT Alumnus Chris Bailey and Bailey Brand Consulting.

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