<ul><li>Small and medium-sized businesses (SMBs) face challenges in advertising due to inflation, cost concerns, and lack of resources.</li><li>Media sellers can emphasize the value of direct mail leads, as it has a 161% return on investment (ROI).</li><li>44% of SMBs have at least $25,000 available for advertising, and timing is important for businesses planning to spend in the second quarter.</li><li>To attract attention and generate more leads, SMBs can use different formats of direct mail and combine them with digital advertising for better conversion rates.</li></ul>

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