<ul><li>Apple has ranked No. 1 on Kantar BrandZ's annual most valuable global brand report for the fourth consecutive year, with a brand value of about $1.3 trillion.</li><li>Other tech giants like Google, Microsoft, and Amazon are competing for second, third, and fourth place on the list.</li><li>Newcomers like ChatGPT and Chipotle have made their debut on the list, with ChatGPT being the highest-ranking newcomer at No. 60.</li><li>The dominance of brands like Apple, Instagram, and McDonald's highlights the importance of a consistent brand experience in the global market, according to Kantar BrandZ's report.</li></ul>

Watch out, Apple. ChatGPT and Chipotle have joined the list of the world's most valuable brands.

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