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Watching YouTube on your TV might start feeling a whole lot like Prime Video soon

  • YouTube is planning to heavily promote its Primetime Channels add-ons, allowing viewers to subscribe to premium content through the app.
  • Currently, Primetime Channels are not well featured on YouTube's interface, limiting their success.
  • YouTube is reportedly planning to redesign its home screen to give more visibility to Primetime Channels.
  • By promoting Primetime Channels, YouTube aims to become a hub for streaming services from other media giants.

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