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The Verge

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‘We are the media now’: why Tesla’s robotaxis were dominated by Elon Musk superfans

  • The robotaxi launch in Austin, Texas last week, conducted by Tesla, was dominated by a group of Tesla influencers and Elon Musk superfans, who were supportive of Musk's vision, while excluding and ridiculing journalists and tech bloggers who may have been critical.
  • Tesla fans in Austin and online were following Musk's lead in fostering resentment towards critical media, as seen by their reactions to journalists asking basic questions about the robotaxi service.
  • Influencers like Zack on X openly ignored journalists trying to cover the event, receiving support from their followers. Some followers expressed strong disdain towards traditional media outlets and journalists attempting to ask questions.
  • The coverage of the event highlighted the influence of Tesla fans, Musk's anti-media stance, and the exclusion and mockery of journalists and critics by Tesla enthusiasts.

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