Heatherwick Studio and Longchamp reunite in New York to renew the Longchamp flagship, La Maison Unique, nearly two decades after its original transformation.
The refurbished space features a modernized interpretation of the iconic ribbon-like staircase, updated in the brand's Energy Green, blending familiarity with transformation.
The design process, which started with a zip-built bag, evolved into a sculptural staircase to entice visitors upward, embodying Heatherwick's emphasis on emotional connection in spatial design.
The refurbished interior of La Maison Unique prioritizes comfort over efficiency, integrating vintage furniture, carpeted columns, and incorporating randomness to create a welcoming atmosphere for customers.