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We really need a ‘cleanliness industry’
- The cleanliness industry in India is a crucial aspect that needs focus and development.
- While efforts like the Swachh Bharat Mission have addressed open defecation, overall cleanliness remains a significant challenge.
- Increasing investment in cleanliness can be seen as promoting a 'virtue good', akin to discouraging 'sin goods' like liquor.
- Investing in cleanliness not only benefits health and tourism but also directly impacts the economy by creating jobs in the cleanliness industry.
- The demand for cleanliness services leads to job creation and additional spending, maintaining output and employment levels.
- Although there may be temporary imbalances in demand and supply during the adjustment period, the cleanliness industry is relatively simple in India.
- This economic push for cleanliness does not rely on monetary stimulus, making it a non-inflationary policy.
- Expanding the cleanliness industry is feasible due to its widely acceptable cause, minimal additional charges/taxes, and manageable adjustment process.
- The focus on improving basic cleanliness can lead to higher growth in GDP and employment, presenting an opportunity for overall economic advancement.
- It is crucial to prioritize basic cleanliness and consider further expansion of industries with caution and adherence to specific criteria.
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