Amazon Prime Video's recent hike in prices of membership plans in India is expected to reap benefits, according to its top executive Sushant Sreeram.
The firm recently increased the pricing of its monthly and quarterly plans by Rs 120 and Rs 140, respectively, within two years of hiking its Prime membership prices in India.
The Country Director of Prime Video in India stated that the company is obsessed over customers and as long as the service is broadly available and accessible across different products, price plans, and genres of entertainment, they will do okay.