<ul><li>Wealthtech startup Jar has entered the ecommerce space with its D2C jewellery brand Nek, aiming to diversify its product mix.</li><li>Nek focuses on gold jewellery and leverages Jar's existing customer base that has invested in digital gold.</li><li>Jar expects to exceed INR 100 Cr in annual recurring revenue (ARR) by October.</li><li>Jar's core digital gold vertical will remain the primary growth driver, contributing over 50% to the overall topline.</li></ul>

Wealthtech Startup Jar Marks Ecommerce Foray With Its D2C Jewellery Brand Nek

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