Bengaluru-based wealthtech startup PowerUp Money raises $7.1 million in funding led by Accel, Blume Ventures, and Kae Capital.
Co-founded by Prateek Jindal, who was previously with Uni Cards, the startup offers direct mutual fund investments to retail investors and has obtained a registered investment advisor (RIA) license.
PowerUp Money targets retail investors with a focus on those with investments ranging from Rs 5 lakh to Rs 2 crore, aiming to tap into the growing Indian mutual fund market.
The funding will be used to strengthen the research vertical, develop new products, and enhance customer acquisition efforts, with a team of 30-35 individuals at PowerUp Money.