Clément, founder of Imagine Games, created My Lovely Planet game to combine gaming with positive environmental impact, encouraging real-world actions like planting trees.
Players in My Lovely Planet have planted over 360,000 trees through partnerships with NGOs and supported various environmental projects like ocean-cleaning and drone reforestation in France.
A drone-led reforestation project in France by My Lovely Planet involves using drones to drop over one million specially-coated seeds to reforest areas impacted by environmental issues, aiming to boost global reforestation efforts.
Google Play has played a crucial role in distributing My Lovely Planet game, with about 70% of players coming through the platform, aiding in engaging a global community. Future plans include expanding game features and tracking the impact of the drone-led reforestation project in France.