Web3 social media projects aim to prioritize data ownership and decentralization, but face challenges in scaling due to the focus on ideals over user behavior.
Most people are more interested in gaining attention and engagement on social platforms rather than owning their data, which remains a barrier to mass adoption of Web3 apps.
Decentralized platforms like Lens and Farcaster, while technically impressive, struggle with complex onboarding processes and lack the addictive user experience that Web2 platforms offer.
The success of Web3 social platforms in the future may lie in simplifying user experiences, emphasizing seamless functionality over ideology, and providing fair and engaging rewards to users.