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Web3 Social Media Will Fail — Because Most People Don’t Want to Own Their Data

  • Web3 social media projects aim to prioritize data ownership and decentralization, but face challenges in scaling due to the focus on ideals over user behavior.
  • Most people are more interested in gaining attention and engagement on social platforms rather than owning their data, which remains a barrier to mass adoption of Web3 apps.
  • Decentralized platforms like Lens and Farcaster, while technically impressive, struggle with complex onboarding processes and lack the addictive user experience that Web2 platforms offer.
  • The success of Web3 social platforms in the future may lie in simplifying user experiences, emphasizing seamless functionality over ideology, and providing fair and engaging rewards to users.

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