Weed, a U.S. based IP company, partners with Khalifa Kush, founded by Wiz Khalifa, to develop and commercialize well-being lifestyle products.
DJ Saul and Tim Hunkele from Khalifa Kush will join Weed's Board of Advisors to provide executive advisory services.
Weed has invested in intellectual property acquisition, product development, Web3, and AI to reshape the perception of 'weed' as a symbol of happiness and well-being.
Weed Holdings, founded in 2022, owns the trademark for the word 'Weed' and aims to create products supporting individual well-being through licensing, Web3, and AI.