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Week 19: “Understanding Product-Market Fit: The Key to Startup Success”

  • Product-market fit is when demand for your product meets the solution you're offering.
  • Important indicators of product-market fit include organic growth, faster sales cycles, and improved retention rates.
  • Strategies to achieve product-market fit include understanding customer needs, iterating based on feedback, focusing on a niche market, tracking key metrics, and ensuring smooth onboarding.
  • Premature scaling can be detrimental to achieving product-market fit; startups should wait until they have achieved it before scaling.

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