menu
techminis

A naukri.com initiative

google-web-stories
Home

>

Technology News

>

Weekly sub...
source image

TechCrunch

2d

read

214

img
dot

Image Credit: TechCrunch

Weekly subscriptions dominate iOS app revenue, report finds

  • Weekly subscriptions have become a significant source of revenue for iOS apps, contributing 46% to app earnings, outpacing other payment models.
  • The report by Adapty highlighted a 9.5% growth in weekly subscriptions, while other subscription plans like monthly and yearly saw a decline in growth.
  • Average prices for weekly subscriptions in the EU and the U.S. have increased by 12.2% and 12.5% respectively, with $8.3 and $8.1 as the average prices.
  • Despite the rise in weekly subscriptions, there are concerns about user retention, as users often churn after a few weeks, impacting app makers' marketing ROI.

Read Full Article

like

12 Likes

For uninterrupted reading, download the app