Weekly subscriptions have become a significant source of revenue for iOS apps, contributing 46% to app earnings, outpacing other payment models.
The report by Adapty highlighted a 9.5% growth in weekly subscriptions, while other subscription plans like monthly and yearly saw a decline in growth.
Average prices for weekly subscriptions in the EU and the U.S. have increased by 12.2% and 12.5% respectively, with $8.3 and $8.1 as the average prices.
Despite the rise in weekly subscriptions, there are concerns about user retention, as users often churn after a few weeks, impacting app makers' marketing ROI.