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We’re locked inside a creative bubble, will AI burst it or throw away the key?
- The mainstream media is facing a creative crisis with formulaic content and industry moguls' fear of change.
- AI has the potential to rejuvenate creativity, but there is concern it may worsen the problem by producing cheap, AI-generated content.
- Generative-AI technology has already impacted the creative industry, allowing quick generation of digital imagery with just a prompt.
- Because low-quality AI-generated content is inexpensive, there is worry that AI may be used for cost-cutting rather than expanding creativity.
- AI's evolution towards human-level performance and widespread use poses challenges for maintaining creative integrity in industries like film and gaming.
- Marvel's denial of AI-generated posters for 'The Fantastic Four' highlights the skepticism towards AI in mainstream media production.
- The misuse of CGI in films as a cheap alternative raises concerns about a similar fate for AI in various aspects of media production.
- The concern lies in AI's potential to require little human input, leading to cost-cutting measures that may hinder creative quality.
- The choice for mainstream media is to use AI to enhance creativity and working conditions, rather than solely for cost-effective production.
- The impact of AI on various industries like film, gaming, music, and literature depends on how it is utilized going forward.
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