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We’ve all heard the same privacy advice over and over again:

  • Privacy education and training programs are usually designed as 'one-size-fits-all' solutions, which may not effectively cater to individuals' unique privacy needs.
  • Research suggests that personalized privacy education based on individual traits such as cognitive style and decision fatigue is more effective than generic advice.
  • Just-in-time reminders and empowerment strategies are found to be more successful in promoting long-term privacy behavior change compared to fear-based tactics.
  • Default privacy settings play a significant role in users' privacy behaviors, emphasizing the importance of designing systems with privacy as the default option.

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