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What a 1913 Psychology Book Can Teach Startup Founders

  • I-O psych. has been quietly evolving as a sophisticated technical discipline in the background.
  • Münsterberg's work explored how to optimize individual performance and build effective organizations.
  • Effective talent selection requires systematically identifying and measuring underlying traits that drive performance.
  • Individual potential extends far beyond someone's current capabilities.
  • Performance isn't just about how much people can handle, but the balance between demands and resources.
  • Group performance transcends individual brilliance, but it's how effectively they work together that determines success.
  • Even small changes in the physical environment or work schedules could significantly impact both individual and group effectiveness.
  • Matching organizational structure to individual capabilities becomes particularly powerful in early-stage companies.
  • The human element of organization-building becomes even more critical in an era dominated by artificial intelligence.
  • When building a startup, you're not just creating a product, but a human system. There's a century of science to help you do it right.

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