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What AI still doesn’t understand (and why designers need to step up)

  • AI is starting to take over tasks traditionally done by designers, such as interface prototyping.
  • In fast-paced environments like startups, generative tools are replacing traditional design steps.
  • AI coding assistants are making software development more accessible to product designers by helping turn creative ideas into functional products.
  • Designers are required to adapt and provide strategic direction and thoughtful contributions as AI continues to play a larger role in design processes.

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