<ul data-eligibleForWebStory="false"><li>Amazon's Prime Day this year is seeing shoppers purchasing more household essentials and cheaper items.</li><li>Top-selling items so far include products like dish detergent and hydration drink mixes.</li><li>There appear to be fewer but deeper discounts compared to the previous year, with shoppers focusing on less expensive household goods.</li><li>The average price per item during Prime Day is around $25, with shoppers mostly buying items costing less than $20.</li></ul>

What Amazon's Prime Day looks like so far this year: Better but fewer discounts

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