<ul data-eligibleForWebStory="true"><li>Meta descriptions act like signs in a store, providing a brief overview of e-store pages for both people and search engines.</li><li>Best practices for writing effective meta descriptions include keeping them concise, using power words to grab attention, incorporating target keywords, speaking directly to the user, adding a call-to-action, ensuring uniqueness for each description, and accurately reflecting the page content.</li><li>Additional tips for crafting pro-level meta descriptions include avoiding jargon, highlighting benefits, and considering mobile users by keeping descriptions short.</li><li>Writing meta descriptions for an e-store can be enjoyable and impactful, serving as mini-ads that entice users to click and explore further.</li></ul>

What are the best practices for writing meta descriptions in an e-store?

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