<ul data-eligibleForWebStory="true">Sales professionals are advised to stay updated on the latest sales priorities to remain competitive and connect with modern buyers.AI adoption is a significant topic in sales, with over half of professionals incorporating AI tools. However, only 14% consider it a top priority.AI should be used as a resource, not a replacement, in sales interactions to maintain the human touch.Effective sales reps should focus on relationship-building and closing techniques, showcasing empathy and understanding.Personalization is crucial in today's sales landscape to provide hyper-personalized experiences for buyers.Social selling remains a top priority in sales, emphasizing authentic engagement and building trust online.Adapting to evolving sales priorities and current best practices is essential to staying competitive and meeting buyer expectations.