Sales reps are facing increasing challenges in meeting sales quotas due to personalized buyer demands, longer sales cycles, and technological changes in sales processes.
According to a study by Ebsta, win rates are down 18%, sales cycles have increased 16%, and deal values have dropped 21%.
Top sellers focus on key strategies to achieve sales success, which include maintaining a healthy sales pipeline, effective lead qualification, objection handling skills, and building and nurturing long-term customer relationships.
Having a robust sales pipeline, targeting the right accounts and personas, and driving sales velocity helps top performers close deals more efficiently.