Tax season in the US is also fraud and scam season, with Americans losing over $9 billion from tax fraud in 2024.Business leaders must be vigilant in preventing tax identity fraud, especially in financial services and tax preparation.GenAI technology poses a significant fraud risk, amplifying familiar fraud types like synthetic identity fraud and phishing scams.Companies need to invest in mobile fraud prevention and develop an omnichannel view of fraud to combat evolving fraudster tactics.Collaborative efforts and international intelligence sharing are crucial for effective fraud prevention, as fraud schemes transcend borders.Balancing fraud prevention with customer experience is essential, focusing on security, data protection, and seamless onboarding processes.Financial organizations should prioritize safe and rewarding customer experiences while optimizing fraud prevention measures.Having a proactive fraud protection strategy is key to safeguarding customer data and maintaining trust in the financial sector.In 2025, security outweighs convenience, and businesses need to ensure a secure tax filing experience.By implementing the right fraud prevention playbook, businesses can connect safely with genuine identities while protecting against fraud.