<ul><li>Ideas are worthless without tested, verified demand from the market.</li><li>Passion alone is not enough to build a business; customers care about getting what they want or solving a painful problem.</li><li>Starting a business without testing the market is like blindfolding yourself and running into a wall.</li><li>To succeed in business, you need to test your product or service, offer, lead generation strategy, pricing, unique selling point, guarantees, marketing channels, and sales copy.</li></ul>

What do you need to start a business if you have a logo, a name, an idea, and a passion, but not a…

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