<ul><li>Tech CEOs like Mark Zuckerberg and Elon Musk are reviving fear-based management by cutting "low performers."</li><li>These aggressive measures to improve performance tend to lead to negative consequences such as low morale, high turnover, decreased profits, and reduced innovation.</li><li>Research has shown that instilling fear in employees may result in short-term productivity boosts but at the expense of quality and creativity in the long run.</li><li>Historically, management by fear has failed to drive sustainable performance improvements and has often led to internal conflicts and decreased market competitiveness.</li></ul>

What Elon Musk and Mark Zuckerberg get wrong about low performers

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