<ul><li>The 'Traction' slide in the pitch deck of an early-stage startup should show how the company is progressing.</li><li>Highlight the milestones achieved towards product-market fit (PMF) and demonstrate the go-to-market (GTM) strategy in action.</li><li>Emphasize the value that the product is already delivering by putting data in context.</li><li>Measure PMF by reaching a significant ARR dollar value, typically around A$1 million, and evaluate lead conversion and retention.</li><li>Measure GTM fit by generating high-quality leads from a primary and scalable channel, and ensuring a predictable and filled pipeline with the right prospects and decision makers.</li></ul>

What goes on the “Traction” slide in the pitch deck of an early-stage startup?

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