<ul data-eligibleForWebStory="true"><li>Google in 2025 is looking for websites optimized for actual users, with a focus on relevance, speed, and quality.</li><li>Key aspects Google wants from websites include topical authority through content clusters, trusted and authoritative backlinks, integration of video content for engagement, and prioritizing website security with HTTPS.</li><li>Websites should also optimize for AI-driven and zero-click results, improve behavioral metrics to show user satisfaction, and stay ahead by adapting to Google's evolving search preferences.</li><li>SEO in 2025 emphasizes creating user-centric websites that are safe, useful, and trustworthy, requiring a mix of technology, strategy, and design.</li></ul>

What Google Really Wants from Your Website for SEO in 2025

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