RTFKT, the groundbreaking brand that merged digital fashion, gaming, and Web3 technology, has officially announced its shutdown, leaving the NFT community in turmoil.
The sudden decision to wind down operations raised concerns about the fate of flagship projects like Clone X and INVTRY as investors grapple with significant financial losses.
The acquisition of RTFKT by Nike was seen as a bold endorsement of NFTs and digital collectibles but investors are questioning the motives and outcomes of this acquisition.
The lack of transparency about the company’s direction after Nike’s acquisition has frustrated many investors, while the rapid decline of the brand has raised doubts about the sustainability of its creative strategies.
The decision to shut down RTFKT just three years after its acquisition has raised questions about the judgment of key figures at Nike.
The collective failure of key figures at Nike to secure a sustainable future for the brand has drawn sharp criticism from the NFT community and investors alike.
The fate of INVTRY, a key part of the RTFKT ecosystem, is uncertain, with widespread speculation that INVTRY has been abandoned.
The shutdown announcement has sparked fears that Clone X, RTFKT’s flagship NFT project, will also be abandoned.
The decision to wind down RTFKT has baffled the NFT community, especially as the market shows signs of a resurgence, with many criticizing the decision.
Some speculate that this is purely a corporate decision, with Nike opting to cut losses and move on, while others emphasize the need for accountability, urging Nike to provide a detailed explanation of the decision and its implications for ongoing projects like Clone X and INVTRY.