<ul data-eligibleForWebStory="false"><li>An exclusive in media relations can be strategically beneficial in certain situations.</li><li>Examples of when to negotiate an exclusive include having sensitive news, ensuring a positive narrative, or targeting specific media coverage.</li><li>Negotiating an exclusive can help maintain control of the message, secure coverage in competitive situations, or minimize attention when necessary.</li><li>Exclusives can be used to shape how news is portrayed and strategically manage media attention.</li></ul>

What is a media exclusive, and when and how to negotiate one

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