<ul data-eligibleForWebStory="true"><li>Microsoft's recent marketing campaign has aimed to redefine Xbox as a platform spanning across various devices.</li><li>Despite Microsoft's efforts, the perception of Xbox as just a game console remains a significant hurdle.</li><li>Confusion has arisen regarding Microsoft's handheld devices being referred to as an 'Xbox handheld,' although they only run PC games.</li><li>Microsoft's challenge lies in reconciling its platform redefinition with the existing perception of Xbox solely as a gaming console.</li></ul>

What is an Xbox?

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