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What Is Due Diligence, Really?
- Due diligence is more than a checklist.
- It's about understanding if a startup is solving a real problem in a market that exists, with customers who care.
- Investors dig deep to uncover any hidden issues like poorly drafted contracts, unclear equity, and regulatory gray zones.
- Diligence helps investors replace optimism with realism and move from hype to truth before making investment decisions.
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